BE BRAVE LIKE 🇺🇦UKRAINE
AB InBev
B2B E-commerce
Role: UX/UI Designer
Skills: Mock-ups, Prototypes, Interviews, Design System, UX
Period: Feb 2021 - Dec 2022
Contractor: SoftServe Inc.
Website: myabiportal.com
AB InBev
#1
brewing company in the WorldSoftServe Inc.
#2
biggest IT company in UkraineCHALLENGE
Lead UX/UI design of the portal
PROJECT DESCRIPTION
myabiportal.com is a B2B e-commerce & services portal which brings AB InBev's Europe zone customers online! Users can easily order beer and other products, manage financials (invoices, payments and bonuses etc.) and get help on any other question. The biggest beer brands collection and smooth UX on the portal make it a great tool for business owners and managers.
DESIGN PROCESS
Task-Request - Research - Ideation - Prototype - Feedback - Polish - QA - Release - Analyze
Design process is a non-linear process. It is iterative and really agile.
WHAT'S BEEN DONE
Year 2021
My first year on the project, as the only UX/UI designer I worked on many things:
- bring consistency into UI/UX, create a Design System and apply common UX patterns;
- design new features' UI & UX and improve existing ones;
- create a unique Design Process which perfectly integrates into the general development process;
- adopted chat styles;
- created coupons feature;
- improved shopping cart component;
- improved vehicle utilization visualization;
- redesigned the product's card and quantity selector's UX;
- created promo page;
- improved wishlists;
- created service pages: invoices, bonuses and account balance;
- improved checkout page;
Year 2022
My second year on the project, we worked on some even greater improvements:
- continue work on DS;
- continue to support team during development and testing to make overall UX better;
- improved mobile and tablet (responsive) pages' UX;
- improved shopping cart component (2nd and 3rd iterations);
- improved navigation and products catalog;
- created freshness feature;
- improved vehicle utilization visualization (2nd iteration);
- improved performance;
- great PLP redesign!
- improved search;
- adapted service pages to the new platform.
Highest CSAT score and its fastest growth ever! I'm proud to be part of it.
RECOMMENDATIONS
Jasmien Verhoelst
Digital Transformation Lead B2B E-Commerce, AB InBev (Leuven, Belgium)
Viktor has been leading our stream to focus on bringing our B2B Website for our customers in Western Europe to the next level in terms of user experience and design. Easiness of use is one of the key metrics we focus on in 2021.
With the help and insights of Viktor we have made mock-ups, wireframes, collected customer feedback and gained insights on best possible designs.
Viktor is always happy to bring suggestions and challenge ideas where necessary. He is a key team player and always happy to help his team mates.
Sorry, no more details due to NDA 🤐